SEARCH ENGINE MARKETING
Supercharge your business’s online presence with search engine marketing. Think of a generic Google search: something vague, like “cooking supplies,” “new car tires” or “baby clothes.” You’ll immediately see advertisements accompanying your search results.
SEM drives traffic to your website through ads on search engines. While it can incorporate certain characteristics of search engine optimization (SEO), SEM uses paid advertising to put your product in front of the right people.